People come to Madison for the character of its history and stay for the promise of their future. Consistent use of the Borough of Madison, and the respective departments, visual identity branding adds value to each department while reinforcing the rich history of philanthropists, commerce, food, railroads, religion, immigration, education, and politics.
One way we project our brand is through logos, colors, and other marks. These symbolize the innovative work done each day by our elected officials, employees, and volunteers, and accordingly, these icons should be crisp, consistent, and elegant. To that end, with the assistance of an outside contractor, the Communication Department has produced this updated Brand Toolkit to help more effectively promote and protect our brand collectively, including guidelines on how to use borough logos in a brochure or poster presentation, on a website, or even a vehicle.
With this important resource, we can help ensure that the quality of our branding is consistent throughout Madison, Morris County, New Jersey, and beyond.