Communication Toolkit

This communication toolkit has been created for use by Borough of Madison employees, and those that have permission to use Borough of Madison Brand Identity. By downloading any of the below, you confirm that you have permission to use. Use of Borough of Madison Brand Identity without prior permission is impermissible. For questions, please contact the Communication Director at communication@rosenet.org or (973) 408-8789.

Brand Identity and Style Guide

On October 16, 2019 Mayor & Council adopted and approved Resolution 297-2019 (Resolution of the Borough of Madison Approving New Branding). With new branding in-place, a Brand Identity and Style Guide has been created for the Borough of Madison. Included in this style guide are rules and regulations as it pertains to the brand identity of Madison, including official logos and the ways to use specific variations of the logo, official colors, etc. 

Before you download any of the below toolkit tools, we ask that you please review the Brand Identity and Style Guide, which can be viewed here. 

All publications, including but not limited to: car logos, brochures, business cards, giveaways, posters, etc. must first be approved by the Communication Director prior to printing. Branding of any sort must now display the new brand identity. Over the next five (5) years we will be replacing the identity on current borough property (cars, signs, business cards, etc.)Old Logos

Effective immediately, the use of the old Borough logo and letterhead are not permitted for use for new documents, forms, branding, etc. for external AND internal documents. 


Borough of Madison Logo & Official Town Seal

The Borough of Madison logo should be on all communication materials. You can download several options below. Please refer to the Madison Brand Identity and Style Guide for the proper use of the primary and secondary logos as well as the Official Town Seal. 

  1. Primary Mark
  2. Secondary Mark
  3. Seal

Primary Mark

madisonlogo_vertical

  • Primary mark: jpeg, png
  • Color variation for dark backgrounds: jpeg, png
  • Single color, black: jpeg, png
  • Since color, white: png

Primary Mark, Horizontal


madisonlogo_horiz

  • Primary mark, horizontal: jpeg, png
  • Single color, black: jpeg, png
  • Since color, white: png


Templates

If you need the Borough of Madison approved letterhead, powerpoint or envelope templates, you may download them below.

  1. Letterhead
  2. PowerPoint Template
  3. Envelopes

Generic Letterhead Word Template

Generic Letterhead Word Template with contact information

Generic Department Letterhead Word Template with contact information

Downloads

  1. Email Footer
  2. Computer Backgrounds
  3. Out of Office

Click here to access the email signatures

Business Cards
When communicating with internal and external audiences it is important to be consistent in the presentation of materials to remain a professional look, and to appropriately associate correspondence with the Borough of Madison. As such, one official business card design has been created.

When ordering business cards, we recommend using ABC Printing, as they currently have the business card template on file. If you wish to order business cards from another company, please ensure they follow the guidelines in the Madison Brand Identity and Style Guide, and reach out to the Communication & Technology Coordinator for the Adobe InDesign file. 

Business Card Sample


Car Branding Samples

Car Branding

The branding of all borough vehicles is important. As such, a universal car decal design has been created for all borough vehicles, excluding MPD and MFD. Any new vehicle must be branded with the new decal. There should be no alterations to the design, and proofs must be provided prior to printing and installing.

The document, on car branding can be accessed here, and the reference document can be accessed here.

If you wish to order car branding from another company, other than the company that is currently used, please ensure they follow the guidelines in the Madison Brand Identity and Style Guide, and reach out to the Communication & Technology Coordinator for the Adobe InDesign file.