Home for the Holidays

Home for the Holidays 2020

The 2021 Madison Holiday Gift Guide is here! Click here to access the guide.

The Borough of Madison and the Office of Business Development, the Madison Downtown Development Commission, and the Madison Area Chamber of Commerce ask that you make shopping local a priority this 2021 holiday season!

The success of our small businesses is crucial to the economic health of our community. The pandemic has placed an extraordinary strain on local businesses, and this year more than ever, they need our support! 

Follow @ilovemadisonnj to stay up to date on events and programs, and sign up for the Madison Marketplace Newsletter by clicking here.  


For additional Borough of Madison 2021 holiday information including Madison Santa's plans for the season, please click


holiday programming

Rosie_Poster_2021-R1Rosie the Rose City Reindeer

The Madison Area Chamber of Commerce invites children to participate in a month-long search to "Find Rosie the Rose City Reindeer" this holiday season.

Beginning Friday, November 26, more than 40 Chamber-member businesses will participate in this creative and fun activity to help highlight the holidays and all that is wonderful about shopping in Madison this season. This is a free event, open to the public and for children only. For a list of participating businesses, please visit the Chamber website at MadisonNJChamber.org.

Pick up a participation card at Tons of Toys, 64 Main Street, Madison Pharmacy, 66 Main Street, or at any one of the participating businesses.

Madison Gift Check 2021 FinalHoliday Gift Checks

With the Holiday season around the corner, local businesses are reminding consumers that the Madison Gift Check is the ideal present for everyone on your shopping list.

Madison Gift Checks are for sale in any denomination all year long at Provident Bank, 98 Main Street. Gift checks may be purchased by cash or check made out to the Madison Area Chamber of Commerce, which sponsors the program.

Gift checks can be redeemed at any Madison business. For more information, please click here

HWP Madison Public LibraryHoliday Window Painting

Don't forget to check out all the beautiful artwork around town as area students paint the shop windows for the holidays. IMG_0595

Secret Santa Holiday Giveway 2021Secret Santa Holiday Giveaway

Everyone needs a little extra holiday cheer this year, and this holiday giveaway will be sure to deliver just that! Shop in Madison, NJ on four consecutive Saturdays from November 27 through December 18, between 12:00 and 3:00 pm, and you may be randomly approached by a special "Secret Santa" and awarded a Madison Gift Check in the amount of $25, $50, or $100. One gift check for each denomination will be handed out to lucky winners each Saturday. The more you shop, the greater your chances to win! 

Downtown Holiday Entertainment

In coordination with the Madison Arts & Culture Alliance, free holiday entertainment will be provided on Saturdays, from 12-3:00 pm, beginning on December 4 and concluding on December 23. Here is the schedule:

12/4 - Brass Caroling Group and Holiday with Friends

12/11 - Christmas Matters Holiday Carolers

12/18 - Anthology Quartet

12/23 - Sellwood Studio Sing-A-Long Carol ConcertChristmas Carol Concert 21 Poster

MHAF 2021 InstaMadison Holiday Arts Festival - Returns Live and In Person!

The Madison Arts & Culture Alliance (MACA), the Madison Downtown Development Commission (DDC), and the Madison Chamber of Commerce will present the return of the Annual Madison Holiday Arts Festival. Two full days of amazing music, held at multiple venues in Downtown Madison NJ on Friday, November 26 (12-6:00 pm) and Saturday, November 27 (12-5:30 pm)

 This event is free and open to the public.

The Madison Community Arts Center, 10 Kings Road will serve as the headquarters and warming station, with an information booth. 

Click here for the full event schedule.

Check the Madison Arts & Culture Alliance website for updates by clicking here.


Before you shop online or head to the mall this holiday season, please consider the following:  

1) Small businesses give back to the community: When you spend money in your neighborhood, your sales tax stays in your neighborhood. You help fund public education, parks, and street improvements, not to mention vital services like firefighting and mosquito control.

2) Local storeowners create local jobs: The Small Business Administration reports that local businesses added 8 million jobs to the American economy since 1990 while the expansion of large chains reduced jobs by 4 million.

3) Local owners buy local services themselves: Independent local businesses go into their local community to buy the supporting services they need, including architects, designers, cabinet shops, sign makers, and contractors for construction and accountants and lawyers to keep themselves operating within the guardrails.

4) Local establishments provide great customer service: Business owners rely on great customer service to build a loyal customer base, so it is comforting to know you will be shopping in a store that is genuinely happy to assist you.

5) Small businesses create a sense of community: Human beings seek a feeling of belonging and familiarity in the towns in which they live. It is only natural to seek connections with those we share our neighborhoods with. It is always a comforting feeling to see that poster of the local Little League team in the coffee shop window.

6) It feels good to help neighbors and friends succeed: There is something special about knowing the owner of the store when you walk in. You can ask about family, congratulate them on their anniversary, and feel the comfort of familiarity.

7) It is about preserving the community: The American Independent Business Alliance has another great reason to shop locally: “The disappearance of local businesses leaves a social and economic void that is palpable and real — even when it goes unmeasured,” AIBA says. “A community’s quality of life changes in ways that macroeconomics is slow to measure, or ignores completely.”

~Reprinted from ourtownamerica.com

2019 Christmas Tree